I just read a marketing blog article listing the many annoyances of advertising your brand or services on Twitter.
I couldn’t disagree more. Twitter is fun, and a great tool to promote your business – even (or especially) your adult business!
Most of the the 17 (!) annoyances in the article above apply only if you’re indiscriminately following everything that moves, something which many purely commercial accounts do. Then, your Tweeter stream becomes an unusable blur of endless spam tweets by bots, boring chatter about who cooked beans for dinner and other verbal chaff.
But, following people is *not* the only way to gain Twitter followers. – offering interesting content that people will want to follow and retweet, and building your reputation are the more natural ways to grow your Twitter followers. In addition to getting more solid follower base, this will help you avoid spambots entirely.
One of the things I love about Twitter is that I can choose whose messages to see – I have about 4,000 followers, but follow only about 260 people on a daily basis, as I simply can’t ingest more information without it effecting my other work, and making my Twitter presence impersonal. (Twitter lists are a great way to categorize & reward other followers whose tweets you might not want to see every day, but feel are of value to you or your followers. So is an occasional retweet from a timeline of a new follower.)
As for the conversion ratio, while we did not get too many direct sales, we did forge quite a few alliances, had made new friends in our industry, and have received a significant increase in traffic to our web site (which *is* our main goal). Direct mail and other marketing methods are a wrong model for social media. You can liken it much more accurately to a live cocktail party – you don’t make sales on the spot, but some of the business cards you doled out do eventually come back as customers.
Of course, it’s slower, and it actually takes time and effort – something that can get hard for a marketeer with many clients and products to sell. Alas, in social networking, there’s no shortcut to… socializing. So-
Think of Twitter as a big cocktail party, and you’ll have fun and influence people:
2) Keep the number of people you follow reasonable, so you can respond, find fun things to retweet, and not get overwhelmed by a sheer number of messages.
3) MAKE FRIENDS and be interactive. In addition to your “business” tweets, retweet, respond, tease, flirt, share jokes and an occasional personal moment. Don’t be afraid to make real friends (I consider many of the people I met on Twitter genuine buddies, crushes and mentors. They’re cool!). Don’t be a bot – be a persona. Lend a hand and retweet that message by a follower looking for a roomate. Just like at the cocktail party, sitting in the corner and waiting for someone to speak to you will get you nowhere – follow the conversations and chip in if you have something valuable to add to them. This will get you noticed and followed back.
4) Visit a Twitter stats site, and use it to figure out who’s following you, what your trends are, who you chat with the most and who is neglected. GraphEdge is a good, cheap tool, and so is the free Twitalizer.
5) Get a tool such as Splitweet to easier follow your mentions and keywords of importance in other people’s tweets, as well as have an easy way to manage more than one account.
For example, I have two connected accounts – @lovings & @lovingsgirl, and tweet to both simultaneously most of the time. @lovings also includes an automatic feed from Lovings.com Escort Guide, tweeting all the site updates and new ads. This way, other people in the industry who are not interested in sexy Lovings.com ladies have a “just-me” tweetstream to follow, while all the horny guys (and girls) who want to see what’s up and who’s hot can follow the main Twitter account and have both me and the site in their updates.
6) Content, content, content! There’s nothing that can replace your intelligence, wit, sexiness and sense of humor. Write honestly, include the biz info in a natural way (DON’T spam), show what you’re thinking about and be a devilishly sexy tease.
Don’t be afraid to occasionally stray away from your main topic. Yes, most of my tweets are sexy, but I love computers and am politically liberal – and some of those unrelated messages are among the most retweeted.
Your range can be anything from a serious activist/journal stream (@Mollena) to the completely x-rated stuff (@ThreeWaysIn), or something in the middle, like the sexy, smart and occasionally controversial @Alexa_DiCarlo. (Alexa is an excellent example of time-saving social networking. In addition to Twitter-only content, she announces her blog posts, and posts links to a lot of sexy NSFW photos – not just hers, which would take a lot of extra work, but also the great finds from around the Interwebz.)
7) Create an internal social web. I don’t care for Facebook & Myspace much, and don’t have the time to visit all the places anyway. By setting up my accounts on those two web sites to receive my tweets, I can update all three at the same time. My blog is also set up to update Twitter with announcement of the new posts, as well as the Facebook Blog Network, and through that, my Facebook page. I have a TwitPic account for my social pics, which also updates Twitter automagically, a Disqus comment profile that ties my more mainstream post commenting into my Lovings Webmistress social account, and a number of other connections. I also create a @lovings presence on any more popular Twitter related sites, such as WeFollow as I run into them, to further raise the visibility of my Twitter account. Fun and usable web site offshoots that have grown around Twitter are its great strength – no matter what you do, there’s likely to be a Twitter-based site catering to your market.
Onefourty has an impressive directory of rated and reviewed Twitter related apps, sites and tools.